Shop now and pay later with afterpay!

From The Maker’s Workshop – WITLOFT Aprons

Makers Workshop WITLOFT blog feature

Share This Post

Share on facebook
Share on pinterest
Share on twitter
Share on email

[et_pb_section bb_built=”1″ _builder_version=”3.0.106″][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.106″ show_divider=”on” color=”#efefef” /][et_pb_testimonial _builder_version=”3.0.106″ url_new_window=”off” quote_icon=”on” use_background_color=”on” quote_icon_background_color=”#f5f5f5″ background_layout=”light”]

“From humble beginnings, come great things.”

[/et_pb_testimonial][et_pb_video admin_label=”WITLOFT_Makers Workshop_video” _builder_version=”3.0.106″ src=”https://www.homecooklove.com/wp-content/uploads/2018/07/WITLOFT_video.mp4″ /][et_pb_text _builder_version=”3.0.106″ background_layout=”light”]

In the first feature of our ‘The Maker’s Workshop’ series where we showcase the talented and inspiring creators behind our collection of stunning produts, we shine the spotlight on WITLOFT aprons. With beginnings in a little garden shed in Amsterdam, to being sold in London’s most iconic and prestigious Harrods, WITLOFT is the true embodiment of this. We asked Frank, founder of WITLOFT, to share his personal journey behind the creation of these beautiful leather aprons.

[/et_pb_text][et_pb_divider _builder_version=”3.0.106″ show_divider=”on” /][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.0.106″ src=”https://www.homecooklove.com/wp-content/uploads/2018/07/FrankProfilePic.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”]

What inspired you to start the WITLOFT brand?

Four years ago, I started WITLOFT in our little garden shed in Amsterdam. It’s a very cliché story, but I came up with WITLOFT because I simply needed an apron to protect me whilst furniture making. I made my first apron out of a rough piece of leather, which was great for personal use. As soon as I put it over my head I got into “work mode” and felt motivated. From this point, I knew I could improve on what was already available in the market and make a beautiful, more functional apron. From that moment I started designing, fine-tuning and producing the WITLOFT brand.

In addition to aprons, the collection also consists out of a variety of leather accessories including knife rolls, leather pouches and placemats.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”1_3″][et_pb_divider _builder_version=”3.0.106″ /][et_pb_divider _builder_version=”3.0.106″ /][et_pb_image _builder_version=”3.0.106″ src=”https://www.homecooklove.com/wp-content/uploads/2018/07/WITLOFTMaggieBeer.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”]

What were the main challenges that you met along the way?

Replicas and imitations have been big in the market place but we try to see them as a compliment. It gives us the energy to come up with new ideas, run harder for new markets and to make sure that our product gets better every time.

Were there any memorable moments that you would like to share?

We’re so lucky to have many memorable moments. Recently, we launched our range into London’s iconic and prestigious department store Harrods – it’s been on my wish list since my first year in business and I’m pretty proud we’ve made it. It’s very special to see that our products have made it all over the world, stocked throughout Europe, USA, South Africa and of course Australia. Social media has been a huge part of our business, and to see people using the hashtag #witloft globally is pretty exciting.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.0.106″ src=”https://www.homecooklove.com/wp-content/uploads/2018/04/WITLOFT_CognacCognac-1024×1024-2.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” always_center_on_mobile=”on” force_fullwidth=”off” show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”]

Are there any exciting plans lined up for the future?

We’re always tweaking our designs, keeping up-to-date with trends and colours as well as working on new and exciting products for our customers. We hope that Europe continues to be at the forefront of design globally. We encourage hand-made, authentic and functional products into the market rather than mass produced.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.106″ show_divider=”on” color=”#efefef” /][et_pb_cta _builder_version=”3.0.106″ url_new_window=”on” use_background_color=”off” background_layout=”light” custom_button=”on” button_icon_placement=”right” button_url=”https://www.homecooklove.com/product/witloft-unisex-leather-aprons/?utm_source=Blog&utm_medium=blog&utm_campaign=MakersWorkshopBlog&utm_content=MakersWorkshop_blog_WITLOFT” button_text=”Discover the range” header_text_align=”center” header_line_height_last_edited=”on|”]

Shop WITLOFT

[/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”4_4″][et_pb_divider _builder_version=”3.0.106″ show_divider=”on” color=”#efefef” /][/et_pb_column][/et_pb_row][/et_pb_section]

Subscribe to download

Get Your Free Definitive Dinner Party Planning Checklist

Whether you’re a hosting maven or novice, we’ve got you covered with our delightfully helpful dinner party planning checklist. 

Search www.homecooklove.com

Login

Create an account

Password Recovery

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

SHOPPING BAG (0)

Subscribe To Download

Get Your Free Definitive Dinner Party Planning Checklist

Whether you’re a hosting maven or novice, we’ve got you covered with our delightfully helpful dinner party planning checklist.